Brain Rapp- This All Too Shall Pass (video)

Brain Rapp- This All Too Shall Pass (video)

Brain Rapp continues the Ride the Roller Coaster campaign with the release of the visual for This All Too Shall Pass. The Mike Jon directed video features the angelic voice of Ava Hovanka who also play's Brain's co-star. In an era when many independent artist take short cuts on videos, this visual is a refreshing and creative way to express the exact sentiments of the song title.

The video begins with slow panning shots of Brain, Ava, and a plethora of people who look like they have seen better days. The video progresses and  the down trodden colors begin to brighten, a sign that there is light at the end of the tunnel. As the video concludes we find Ava and Brain sitting amongst a sprawl of mismatched luggage. Ava begins to drum on a suitcase and an acapella run through the hook flows into a new verse from Brain. Above the co-stars, insightful quotes on how people unpack their stress, depression and worries, display on the wall.

This was a well executed and well thought out video with a message that was already powerful in words but only gains depth when presented for the eye as well. The visual metaphor of the luggage was clever and spot on...well played Brain, well played.

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